Euphemism
History of Deyse Joaquim - Espirito Santo, Brasil
Euphemism is a figure of speech that consists of replacing a word or expression with another one that is softer, more pleasant or less direct, with the aim of softening or mitigating an idea, making something less offensive, delicate or shocking. It is a way of using more polite language, avoiding words or terms that may be considered unpleasant, taboo or socially unacceptable in a given context. The use of euphemisms is common in many aspects of communication, including everyday situations, advertising, politics, health, death, among others. Some common examples of euphemisms are: "Pass away" instead of "die"; "Senior person" instead of "elderly"; and "Misappropriated money from the company"... Did you know?
